Main Content


Alan Sugar in a smart suit, promoting business excellence on The Apprentice UK with a confident smile.

The Apprentice UK - Alan Sugar

The Apprentice is a British business-styled reality game show. Business tycoon, media figure, author, unsuccessful telephone manufacturer, politician, and political consultant Alan Michael Sugar (Baron Sugar) hails from the United Kingdom. In 1968, he founded Amstrad, a manufacturer of consumer electronics.
3,716
34,358