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Home > Jony Ive Soundboard
A retina display delivers the very best viewing experience
And you increase the opportunity for failure
Balance and stability
Disconnect from the past
Elective obsession
Familiar comfortable and accurate
From a single piece of aluminum
From the very beginning
Fundamentally thinner lighter more robust
How it feels in your hand
Invention across many disciplines
Ipad was designed to be very powerful
More deliberate illumination
Obsessive attention to every detail
Remarkably simple to use
Start again
To create something genuinely new
Very capable
Very Powerful
With great intent