Mark Ian Hoyle, often known online as LadBaby, was born in Nottingham, England, on April 12, 1987. He is a British blogger, YouTuber, and social media figure. His videos, which he produces with his wife Roxanne Zee Hoyle, centre on his fathering experiences. With the novelty songs "We Built This City," "I Love Sausage Rolls," "Don't Stop Me Eatin'," and "Sausage Rolls for Everyone," the duo had the Christmas number one on the UK Singles Chart in 2018, 2019, 2020, and 2021, respectively. LadBaby now has the record for the second act with four Christmas number ones, breaking The Beatles' mark from 1967.