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"New Coke" is a proposed film announced in 2015, intended to dramatize the Coca-Cola Company's 1985 decision to replace its original formula with a sweeter version, known as "New Coke." The film was to be written and produced by Paul Wernick and Rhett Reese, the duo behind "Zombieland" and "Deadpool." The plot was set to focus on the corporate panic at Coca-Cola in response to Pepsi's "Pepsi Challenge" marketing campaign, despite Coke outselling its rival two-to-one at the time. As of now, the film has not been produced, and no further developments have been reported.
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