Jony Ive Soundboard Edit

A retina display delivers the very best viewing experience

And you increase the opportunity for failure

Balance and stability

Disconnect from the past

Elective obsession

Familiar comfortable and accurate

From a single piece of aluminum

From the very beginning

Fundamentally thinner lighter more robust

How it feels in your hand

Invention across many disciplines

Ipad was designed to be very powerful

More deliberate illumination

Obsessive attention to every detail

Remarkably simple to use

Start again

To create something genuinely new

Unibody

Very capable

Very Powerful

With great intent